Important items of exhibiting
Written information

Ninety-five percent of visitors are looking for written information about sales or exhibitors. This information is often expensive, so it is not cost-effective to distribute it at the exhibition. Unfortunately, 65% of all written information collected from booths is immediately thrown away. A more effective way to handle requests for written information is to get names, addresses and The visitor’s email and sending the requested information through the Internet or letter is for the applicant after the exhibition.

Remember that a visitor who takes the time to get written information may be serious about your company, so it’s important to address their request.

In addition, if the applicant receives written information in his company, he is more likely to read it.

In fact, research has shown that 20% of the information is read in such a situation, which is a great rate. In addition, another name will be added to your company’s email contact list.

The impact of travel

Since most exhibitors and visitors travel to attend trade shows, the economic impact of this industry is significant. It is very important that before the exhibition, flight, hotel, car, transportation
Reserve your land, entertainment and food.

At larger exhibitions, more than half of the audience travel more than 2400 km to attend the exhibition. At smaller exhibitions, 43% of visitors live within a 100 km radius. Marketing to specific customers includes introducing new products. , branding, market penetration and advertising are generally planned on a geographical basis and its timing is strategically dependent on exhibitions. When preparing your company’s trade show marketing plan, it is important to know your audience composition at smaller regional and national trade shows, as well as the appropriate languages for your trade show.

With more than 14 years of experience in holding international exhibitions, conferences, designing and making booths, the exhibition makers company is ready to provide advice and cooperation with you dear ones. For registration in the international exhibition and booth construction in Tehran, booth construction in Tabriz Contact us for booth construction in Isfahan, booth construction in Shiraz, booth construction in Mashhad, and booth construction in Kish.