Moscow Cosmetics and Beauty Exhibition (InterCHARM)

The Moscow Cosmetics and Beauty Exhibition is the largest event in the cosmetics industry in Russia and Eastern Europe, bringing together suppliers, manufacturers, distributors, retailers, beauty salons, clinics, and independent professionals in the beauty and personal care sector. Since 1994, this exhibition has served as a professional business platform for showcasing products, services, technologies, raw materials, and packaging for cosmetics production.

The exhibition gathers over 2,000 brands from more than 30 countries, offering an excellent opportunity to discover innovations and new technologies in the global market, leverage opportunities to enhance business negotiations, access valuable information for entering the Russian, CIS, and Eastern European markets, share the latest marketing insights, and update clients.

The high standards of the Moscow Cosmetics and Beauty Exhibition, combined with professional planning and the global expertise of Reed Exhibitions, have made this event a leading project in the beauty industry during the spring and summer seasons, attracting thousands of specialists from across the region each year.

Why Exhibit at Beauty Products Fair Moscow?

• Stand out among other successful market players and showcase a strong image of your brand and company on both a local and global scale.
• As Russia’s commercial hub, Moscow provides direct access to a multi-billion-dollar market.
• Meeting with distributors, retailers, suppliers, and other international brands allows you to build long-term business relationships and create strategic collaboration opportunities.
• The exhibition offers an ideal environment to launch new products, have them tested by professionals and industry clients, and receive practical feedback.
• Participating in the Moscow Cosmetics and Beauty Exhibition enhances customer and partner trust in your brand and strengthens its professional and reputable image.
• You will also get acquainted with the latest innovations, technologies, and trends in the beauty and personal care market, allowing you to keep your strategies up to date.

Why visit Moscow Cosmetics and Beauty Exhibition?

• For participants seeking new ideas, this event provides exclusive opportunities for professional collaboration.
• Visitors will get acquainted with the latest products, technologies, and beauty trends.
• There are opportunities to meet distributors, retailers, and international brands and establish beneficial partnerships.
• Attendees will also gain insights into the Russian and neighboring markets, strengthening export opportunities and brand development.
• Additionally, they have the chance to attend workshops and specialized sessions to learn from beauty industry experts.

For any type of stand design and construction such as special decoration, octanorm, and Maxima click here.

Exhibition Sections in Moscow Cosmetics and Beauty Exhibition

• Cosmetics and beauty products
• Perfumes, colognes, and other fragrance products
• Hair care products (shampoos, conditioners, restorative and treatment products, styling tools)
• Nail care, manicure and pedicure products, nail polish, gels, tools, and nail art accessories
• Skin care products, anti-aging creams, moisturizers, and various serums
• Men’s grooming and cosmetic products
• Weight loss and slimming products, nutrition and dietary supplements, essences, and vitamins
• Aesthetic medical equipment and laser therapy devices
• Tattoo equipment and supplies
• Plastic surgery instruments and tools
• Hairdressing products, hair coloring products, hair dyes, waxes, and shaving accessories
• Cleansing and hygiene products, cellulose-based and personal care products
• Salon and spa equipment, furniture, and tools used in the beauty industry
• Cosmetics and personal care packaging
• Machinery and production lines for cosmetics and personal care products

Importance of booth construction in Moscow Cosmetics and Beauty Exhibition