CIBE – China International Beauty Expo Shenzen

CIBE – China International Beauty Expo Shenzen is one of the largest professional beauty industry events in China, bringing together manufacturers, brands, suppliers, buyers, distributors, and beauty professionals.

The exhibition covers much more than cosmetics and skincare. Its scope extends across the beauty industry supply chain, from raw materials, formulation, contract manufacturing, and packaging to cosmetics, personal care, skincare, haircare, beauty equipment, professional salon products, nail and eyelash products, health, and wellness.

One of the key features of CIBE is the presence of manufacturers, OEM/ODM companies, domestic and international brands, and distribution channels within the same event. As a result, the exhibition is particularly relevant for companies looking to source beauty products from China, develop private-label products, identify manufacturers, or explore new distribution channels.

For international buyers and beauty brands, CIBE provides direct access to Chinese manufacturers and suppliers, making it easier to compare products, manufacturing capabilities, and potential sourcing partners.

What Sectors Does CIBE Cover?

Cosmetics and Skincare

This sector includes skincare products, creams and treatment products, anti-aging and rejuvenation solutions, facial cleansers, specialized face and body care products, makeup, cosmetics, and daily beauty products.

Personal Care and Daily Hygiene

Products include personal hygiene and care products, body care, oral care, mother and baby products, cleansing products, and everyday personal care solutions.

Haircare and Beauty Salons

Visitors can explore shampoos and haircare products, professional hair color products, scalp care solutions, salon equipment, professional hairstyling tools, specialized salon products, and hair treatment equipment.

Fragrance and Aromatherapy

This area covers perfumes and fragrances, home fragrance products, essential oils, aromatic oils, aromatherapy products, and fragrance-related lifestyle products.

Nail, Eyelash and Beauty Tools

Products include nail extension and nail art materials, nail polish and gels, manicure and pedicure tools, false eyelashes, eyelash extension products, hand and foot care products, and professional beauty tools.

Beauty Devices and Equipment

The exhibition also features skincare devices, skin analysis and diagnostic equipment, light-based beauty technologies, body shaping and care equipment, physiotherapy and wellness devices, home beauty devices, and related components and accessories.

Professional Salon and Beauty Center Products

This sector includes professional beauty salon products, advanced skincare solutions, salon and beauty center equipment, anti-aging products, skin management equipment, and related professional beauty services.

Raw Materials and Formulation

Key categories include cosmetic ingredients, active ingredients, specialized compounds, essential oils and extracts, natural and botanical ingredients, skincare and haircare ingredients, and new formulation technologies.

OEM / ODM / OBM Contract Manufacturing

Manufacturing services cover cosmetics, skincare and personal care products, custom formulation development, product design and development, private-label production, and OEM, ODM, and OBM services.

Beauty Packaging and Printing

Packaging solutions include cosmetic bottles and containers, glass packaging, tubes and flexible packaging, eco-friendly packaging, printing and labeling, packaging design, boxes, and other beauty product packaging solutions.

Production Machinery and Equipment

Meanwhile, the manufacturing sector includes cosmetic production machinery, filling equipment, packaging machinery, production line equipment, printing and labeling machinery, quality control systems, and smart manufacturing technologies.

Health, Wellness and Body Care

This area includes health and wellness products, body care and shaping products, hair wellness solutions, sleep and relaxation products, traditional Chinese wellness products, foot care, smart wearable devices, and beauty-related nutrition products.

Who Should Visit CIBE?

CIBE is designed for professionals working across the beauty, cosmetics, personal care, manufacturing, and distribution industries. In particular, the exhibition is relevant for:

• Cosmetics and personal care manufacturers
• Beauty and skincare brands
• Beauty product importers
• Exporters and trading companies
• Wholesalers and distributors
• Cosmetics and beauty retailers
• Retail chains
• Pharmacies and personal care retailers
• Beauty salons and hair salons
• Professional skincare and beauty centers
• Nail and eyelash professionals
• Beauty equipment manufacturers
• OEM and ODM companies
• Beauty brand owners and managers
• Purchasing and sourcing managers
• E-commerce stores and platforms
• Online beauty retailers
• Packaging and printing companies
• Raw material suppliers
• Beauty industry investors and entrepreneurs
• International buyers and sourcing professionals

Why Visit CIBE?

China is one of the world’s major manufacturing and trading centers for beauty and personal care products. Therefore, visiting CIBE provides access to a broad section of the industry supply chain. Manufacturers, brands, raw material suppliers, packaging companies, and beauty equipment producers can all be explored within one professional event.

For importers and brand owners, one of the main advantages is direct access to OEM and ODM manufacturers. This allows buyers to discuss private-label production, formulation options, packaging design, minimum order quantities, and cooperation terms directly with potential manufacturing partners.

Moreover, professional visitors can use the exhibition to compare different suppliers before making sourcing decisions. Key reasons to visit include:

• Identify new manufacturers and suppliers in China
• Connect directly with cosmetics and personal care manufacturers
• Discover new beauty products and industry trends
• Compare product quality and supplier capabilities
• Find OEM and ODM manufacturers
• Explore private-label manufacturing opportunities
• Discover new ingredients and formulations
• Identify beauty packaging suppliers
• Evaluate new beauty devices and equipment
• Explore new skincare and haircare products
• Identify sourcing and import opportunities from China
• Explore brand distribution opportunities
• Develop a stronger supplier network
• Arrange B2B meetings and negotiate directly with companies

Importance of Exhibition Stand Design and Construction at CIBE

In the cosmetics and beauty industry, brand identity and product presentation play an important role in attracting professional visitors. At an exhibition featuring a large number of brands and manufacturers, the stand should communicate the company’s products and brand positioning clearly.

Product testing areas, suitable product displays, professional lighting, and dedicated business meeting spaces are particularly important. For OEM/ODM companies and manufacturers, displaying product samples, packaging options, and catalogs can also support discussions with international buyers and brand owners.

CIBE Exhibition Visit Services by Exhibition Makers

A professionally planned visit to CIBE – China International Beauty Expo provides importers, brand owners, wholesalers, distributors, and beauty industry professionals with an opportunity to understand the Chinese market and connect directly with manufacturers and suppliers.

Exhibition Makers provides the following services:

• Exhibition registration and entrance pass
• Hotel reservations
• Airport and exhibition transfers
• VIP exhibition transportation when required
• Professional Chinese and English interpreters
• Professional exhibition visit planning
• B2B meeting coordination
• Negotiation coordination with manufacturers and factories
• OEM and ODM manufacturing coordination
• Support for distribution and agency opportunities
• Factory and company visit coordination
• City tours and visits to commercial centers
• Payment and currency transfer services

Finally, with more than 15 years of experience in international exhibition services, Exhibition Makers supports beauty and cosmetics industry professionals throughout the process, from travel planning and exhibition registration to professional visits, business negotiations, factory connections, and cooperation with Chinese suppliers.