Reasons for Presence and Success in the Middle East Home Appliance Market

According to estimates, the value of Iran’s home appliance market exceeds $6 billion, accounting for 1% of the global market. Given the needs of Iran’s population, the production volume of home appliances in the country has increased to 7.6 million units. Among all types of home appliances, refrigerators, washing machines, and freezers have the highest production volume within Iran.

Although Iran has increased the production and export of home appliances in recent years (with most exports going to countries such as Iraq, Turkey, the United Arab Emirates, and Azerbaijan), the country’s import market remains strong, and Iranian consumers still prefer to use well-known global brands.

Despite the challenges and obstacles in the importation of home appliances into Iran, there are still ways to seize investment opportunities in this sector. But how can one quickly gain access to many key players and industry leaders in Iran’s home appliance market?

Participating in the Iran Home Appliance Exhibition is one of the best ways to achieve your goals, allowing you to connect with a large number of Iranian manufacturers, distributors, suppliers of raw materials and parts, as well as wholesale and retail sellers of home appliances in the shortest possible time and at a reasonable cost. Since marketing, advertising, and sales in Iran’s home appliance market are still conducted in traditional and in-person ways, attending this event will give you the opportunity to explore investment opportunities, introduce your products, and make sales up close.

Participants from various Gulf region countries, including Turkey, Iraq, the United Arab Emirates, Afghanistan, Pakistan, and others, attend this event. By registering, you will gain the opportunity to network and hold B2B meetings with key players in the home appliance industry from these countries.

To register, book a booth, or even visit the Iran Home Appliance (Home and Kitchen) Exhibition, go to the official page of exhibition and enter your information.