Azerbaijan International Book Exhibition

Azerbaijan Book Exhibition is an outstanding event that offers an opportunity for its participants to set the tone for publishing in the region. It is an ideal platform for engaging with consumers, increasing brand awareness, sharing local and international experience and ideas on how to develop the book business in our country in the digital age.

OBJECTIVES:

• Promote reading habits among the local population
• Create a platform for meetings between writers and readers
• Create opportunities for writers and publishers to build business relationships
• Development of the book business
• Promote contemporary literature and authors by providing information to exhibition visitors.
• Improve the knowledge and skills of young writers through communication and exchange of experience

Product Categories of Azerbaijan Book Exhibition

• Academic and Scholarly Publishing
• Book stores
• Children`s literature (Children`s World)
• Cultural centers
• E-books and audiobooks
• Educational institutions
• Government agencies
• Handicrafts
• Library
• Museums
• Other
• Publishing and printing businesses
• Technology and Publishing Solutions
• Translation Center

Why Exhibit in Azerbaijan Book Exhibition?

• The cost of contact with one representative of a company’s target audience at an exhibition or trade fair is markedly cheaper than any other means of advertising.
• The unique “extra-territorial” nature of an exhibition makes it much easier to establish contacts; in this environment you, your potential customers and your competitors are all on neutral territory.
• An exhibition is the ideal place to learn about demand for new goods and to conduct research into what your competitors are doing.
• An exhibition is an effective means of helping a firm to penetrate new foreign markets or establish dealership networks.
• An exhibition allows you to show your new goods in action.
• The fact that media representatives attend exhibitions makes it a lot easier to work with them and helps with the creation of PR material.
• Taking part in an exhibition allows you access to a fairly substantial segment of the market in a short period of time.
• For any business an exhibition is a bridge linking customers, wholesale and retail trading companies, suppliers and manufacturers and it offers a competitive environment for making new contacts.
• The very best intellectual and material resources available for you to take advantage of are concentrated in and around an exhibition for the short period of its duration.

Why Visit Azerbaijan Book Exhibition?

• Find out about innovations in the sector
• Study the state of the market and get new ideas
• Make new contacts
• Build on relations with existing customers
• Get information in “live” conversation, which is not always available in other information sources
• See a wide selection of goods in a short period of time
• Choose and assess suppliers of new products/technology
• Compare one product with another
• Conclude deals
• Become agents/distributors for famous producers
• Acquire technical knowledge
• Meet technical personnel and discuss ways to solve problems or upgrade
• Discuss business issues in objective, business environment
• Establish direct link between price and quality
• Compile and add to an information database
• Begin cooperation, alliances and joint enterprises
• Be up-to-date with contemporary innovations and new technologies
• Have access to different information services, essential in the search for investment and partners

The importance of booth construction in Azerbaijan Book Exhibition