Beijing International Tourism Exhibition (BITE)

The Beijing Tourism Exhibition is one of the largest and most prestigious tourism events in Asia. Since 2004, it has been organized with the support of the Beijing Municipal Bureau of Culture and Tourism. Each year, BITE hosts nearly 1,000 exhibitors from over 40 countries and regions worldwide, as well as from more than 20 provinces across China. Over 300 domestic and international hosted buyers also participate in the event.

BITE provides a dynamic platform for international exchange and business cooperation in the tourism sector by combining professional forums, promotional events, B2B meetings, and on-site sales. Direct sales during the exhibition reach up to 40 million CNY, while cooperation agreements are estimated at nearly 1 billion CNY per edition.

As a leading tourism exhibition in Asia and China’s top tourism brand, BITE plays a key role in professionalizing and internationalizing tourism exhibitions. It attracts not only industry professionals but also the general public, offering a vibrant atmosphere and highly effective business matchmaking services. The upcoming edition of BITE will place special emphasis on the integration of tourism with other industries such as technology, sports, food, health, the metaverse, and creative and cultural sectors.

Sectors of Beijing Tourism Exhibition

Domestic and International Tourist Destinations

• Provinces, cities, and tourist regions of China
• Countries from Asia, Europe, the Americas, Africa, and Oceania
• National and regional tourism offices
• Ecotourism and rural tourism destinations

Travel Agencies and Tour Operators

• Inbound and outbound tour services
• Travel agencies
• Organizers of educational, cultural, and corporate tours

Hotels and Accommodations

• International and domestic hotel chains
• Eco-lodges and homestays
• Traditional guesthouses, inns, and boutique hotels

Tourism Technology and Innovation

• Online booking platforms
• Tourism apps, virtual reality, and metaverse technologies
• Smart travel and tourism management solutions

Culture, Art, and Creative Industries Related to Tourism

• Cultural centers and museums
• Handicraft, souvenir, and gift brands
• Experience design companies and tourism scenario creators

Specialized and Thematic Tourism

• Health and medical tourism
• Sports and recreational tourism
• Culinary tourism (tea, coffee, baking, etc.)
• Religious and spiritual tourism
• Educational and study-based tourism

Tourism Support Equipment and Services

• Transportation systems
• Travel and camping gear
• Financial services and travel insurance

Importance of booth construction in Beijing Tourism Exhibition